Tide
The returns from digital marketing are diminishing. Customer acquisition expenses rose by 60% over the past five years, whereas loyalty programs experience low engagement levels (only 15% of loyalty points get redeemed). Tide thinks that utilizing a credential system is an excellent method to foster communities and attract and maintain new users. The Tide credential builder enables projects to establish on-chain (smart contract interactions) or off-chain triggers that offer credentials to their community. Tide is utilized by NFTperp, Pooltogheter, Premia finance, along with numerous other projects.
